|
|
One of these questions, the editorial plan will have to be revised. Editorial plan: second lead generation objective The second macro requirement for judging the quality of the editorial plan that you have commissioned from your agency is to evaluate its effectiveness with respect to the very important objective of attracting and engaging leads . Now, as I often tell our clients.
This is the second major obstacle that the editorial plan must overcome to "become big". Meanwhile, a step back to avoid misunderstandings: what we mean by "lead". In marketing the lead is more than a "contact", which Job Function Email List is its literal translation. We indicate a potential buyer with lead. So, we are not talking about the reading of our article by a simple reader or a casual visitor to our site but someone who might be interested in what we do, our solutions or our products.
Here it is clear what errors are in an editorial plan that can compromise its effectiveness in lead generation: be too generic, too broad in themes do not take into account the specific buyer persona. Let's see below the main consequences of these two macro errors. Too generic editorial plan = dirty traffic In the first case, if the editorial plan is too broad, we risk attracting only many curious people , looking for definitions, but not our potential customer.
|
|
發表於 2023-12-10 19:03:30