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Content also helps search engines better understand what your site is about and how they should rank your pages in search results. Auto-generated mobile description screenshot So, where do you start with something as far-reaching and important as your content strategy? Well, if everything in SEO starts and ends with content, then everything in content strategy starts and ends with keyword research. Proper keyword research is the difference between a targeted content strategy that drives organic visibility and creating content just for the sake of creating content.
But don’t just take my word for it check out this client project where keyword research was v performed a year after publishing content without keyword analysis support: Map features auto-generated description (note: each row represents content published in a given year, and Not the total number of organic sessions to the site.) We started creating content based on keyword opportunities. (in terms of opportunities) older pages created without strategic research. Start with Keyword Research The concept of keyword research is simple: find the key terms and phrases that your audience uses to find information related to your online business.
However, the execution of keyword research can be more nuanced, and simply getting started is often the hardest part. The best place to start is with the keywords that already bring people to your site, which you can find in . A baseline list of seed keywords can help you expand your keyword reach in addition to the keywords that already drive people to your site.
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發表於 2023-12-18 11:18:48